Luke emailed me the first round
of sketches for the Seven Deadly Sins t-shirt, and I thought they were
pretty darn good. Of course, I'm so eager to start my e-commerce empire
that Luke could have sent me Rorschach blots made by inking his ass and
sitting down hard on a sketch pad, and I would have been excited by the
signs of forward progress. But this convinced me that the shirt will really
be pretty appealing and desirable, a veritable must-have accoutrement.
Recently I got an email from
R.S. Gwynn, the author of the poem Snow White and the Seven Deadly
Sins. Gwynn had been kind enough to grant me the right to reproduce
the poem on this site, and he was following up to let me know he had a
book of collected poems coming out in June. With his book and my shirt,
I figured that there was the opportunity for some marketing quid pro quo.
I obligingly set up a new link to his book on the page with the poem,
and on a whim I sent RS Gwynn an email saying that he should really buy
about a hundred of my t-shirts for friends and family. I figured it they
be just the thing for the book-signing party.
Then I thought, this is a really
good idea, getting authors who've written about the Deadly Sins interested
in my upcoming line of Sin-related merchandise. So I sent an email off
to Charles Panati, the author of Sacred Origins of Profound Things.
His book provided a great deal of the information that I slapped up in
the History section, which helped stem
the flood of emails I received from people who were doing term papers
and needed historical info "by tonite please becuase my papers due."
A month ago, Mr. Panati was kind enough to send me an email thanking me
for hawking his book on my website. His message started out "Hi,
I'm Charles Panati" which I thought was very nice. It was also necessary,
because the name on the email was not Charles Panati, it was Charles something-else,
which I imagine is Charles Panati's real name. I suppose he has reasons
for wanting to protect his identity, which I will respect, unless of course
he fails to tell his book agent to sign me, in which case his privacy
is toast. Ha! Just kidding, Charles. If that's your real name.
I told Charles all about the
great new Deadly Sins T-shirts, and suggested that they would make great
gifts. I was going to point out that, at a mere $12.50, they will be less
expensive than one would pay for his book Sacred Origins of Profound
Things, but I thought he might take that the wrong way.
This was starting to feel like
a bona fide marketing strategy. Let's see, I mused, what other groups
of people will have an interest in Seven Deadly Sins merchandise? Of course:
priests! I began to perceive the awesome appeal of marketing, with its
stunning potential to shape the very fabric worn by the public.